In 16 key battleground states, millions of Americans were separated by an algorithm into one of eight categories, also described as ‘audiences’, so they could then be targeted with tailored ads on Facebook and other platforms.
It reveals not only the huge amounts of data held on every individual voter, but how that data was used and manipulated by models and algorithms. Vast in scale, it contains details on almost 200 million Americans, among more than 5,000 files, which together amass almost 5 terabytes of data – making it one of the biggest leaks in history. How Trump campaign targets millions of white voters – and activates fears over rioting. Watch Part 2 of the #DetteringDemocracy investigation: The ‘Deterrence’ project can be revealed after Channel 4 News obtained the database used by Trump’s digital campaign team – credited with helping deliver his shock victory to become president four years ago. Tonight, civil rights campaigners said the evidence amounted to a new form of voter “suppression” and called on Facebook to disclose ads and targeting information that has never been made public. It reveals that 3.5 million Black Americans were categorised by Donald Trump’s campaign as ‘Deterrence’ – voters they wanted to stay home on election day. Channel 4 News has exclusively obtained a vast cache of data used by Donald Trump’s 2016 presidential campaign on almost 200 million American voters.
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